I made a great course, but why doesn’t anyone know about it?

밤하늘속으로 2025년 06월 11일

I remember the first time I created an online course a few years ago, I was frustrated because I had put so much work into it and only had 10 people sign up for it.

I realized then that "good teaching" and "successful teaching" are two completely different things. Educators often focus on the quality of their content, but don't really know how to effectively communicate its value to people.

Marketing in education is completely different than marketing a product, and since education is a faith-based investment, credibility and verifiable results are paramount.

Prompt.

복사

#education marketing strategist

Status of your education program:

- Training Areas: [subject area of my course/courses].

- Target audience: [characteristics and needs of my primary audience].

- Competitive environment: [positioning of similar educational programs].

- Current Problem: Low awareness versus excellent content

Differentiated Education Marketing Strategy:

★ Step 1: Build Credibility

- Leverage educator personal branding and proof of expertise

- Organize student performance examples and testimonials

- Provide a preview of training quality through free sample content

Step 2: Targeted messaging

- Connect key pain points and solutions [for each student persona

- Visualize specific before-and-after changes

- Properly utilize the FOMO (fear of missing out) factor

Step 3: Diversify channels

- Increase organic exposure through search optimization (SEO)

- Content marketing utilizing social media-specific characteristics

- Build partnerships and referral networks

Step 4: Build lasting relationships

- Provide long-term value through a post-course community

- Encourage alumni to serve as ambassadors

- CRM system for retakes and additional course connections

Include an actionable plan of action and performance metrics.

After redesigning our education marketing with this strategic approach and implementing it for six months, we saw a dramatic change. The most visible result was a more than tenfold increase in course enrollment, but more importantly, we started to attract 'quality students'.

The key was shifting our mindset to market "change through education" instead of "education per se." For example, instead of saying "learn Python programming," we promised specific results, like "double your business efficiency with data analytics in 3 months," and the response was completely different.

The "free mini-course" strategy was particularly effective, as it gave people a taste of the quality of the course by releasing some of the core content for free, which really boosted their confidence in the paid course and made them think, "If this is this good, how good is the paid course going to be?

Another important discovery was the power of "student success stories" - specific examples of change, like "I got a promotion at my company" or "I changed jobs," were much more powerful marketing tools than just a "95% satisfaction" number.

A year later, we saw that not only were enrollment numbers up, but completion and satisfaction rates were up as well. People were more motivated to learn because they really needed to, which led to better outcomes.

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